Your main PPC metrics all revolve around money. The goal is to get the most out of your advertising spend, so one of your Key Performance Indicators (KPIs) should be cost per conversion.
I highly recommend you properly set up conversion tracking before you even start advertising. Counting a conversion whenever your customers buy a product is the foundation here, but you’d do better if you also count the conversion value on top of that. It’s still pretty simple, but you’ll likely need some developer help. Just follow the instructions when setting up the conversions:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Setting up your conversions also enables you to take advantage of Google’s machine learning algorithms that can help optimize your performance for more conversions both in volume and value. Enhanced CPC (eCPC) is a good first example that you should use.
Do proper research on your targeting
Be it keywords, websites, or audiences, you should always have some data to back up your targeting choices. Or even better, create your campaigns based on the data first.
For search ads, you have to do keyword research. Most people associate that with SEO, but it’s also invaluable for PPC search ads. You first need to know what people search for and then how much you’ll be paying for clicks on average.
You can get this data in Ahrefs’ Keywords Explorer. Just type in a few (seed) keywords that capture the nature of your business and product offering and go from there.
Another often used tool for PPC keyword research is Google’s Keyword Planner. It doesn’t give you as much data as with paid SEO or PPC tools, but it naturally provides the most precise CPC numbers: