The trend of younger age: Since the basic establishment of the K12 education track pattern, the educational outlet has gradually moved forward, and the education track for young children represented by Enlightenment English has begun to emerge, occupying a new traffic entrance in the education field.
Online trend: The popularity of VIPKID and the development of technology promote the online education of young children.
Different subjects have different development country email list rhythms: English subjects are the first to be online, and courses are diversified (including tools, AI, and live broadcasts), mathematical thinking is mainly live broadcast in small classes, and big Chinese is mainly AI courses.
2. Industry competition pattern
Except for hardware, the market segment is scattered, and children's English, mathematical thinking, and enlightenment content are highly concentrated.
3. Development Trend
Differentiate with high-quality and systematic content, products and services, and drive growth with product power.
IP image: Personalize, establish emotional connections, and occupy the minds of users; IP image and content are combined to form differentiation; IP has strong ductility, which is conducive to expanding content and product forms, and improving monetization capabilities.
Content development: self-research content, build a perfect content system to meet the needs of students, and standardize the content development process to continuously produce high-quality content; purchase copyright to introduce head content to increase product premiums.
Product design: closed-loop learning-practice-testing-evaluation to achieve learning goals; curriculum design is both educational and entertaining, with appropriate gamification to enhance attractiveness; technology and manual integration provide pre-class and post-class evaluation and Targeted services, dedicated to personalized training.
Technical support: standardized content generation, immersive learning experience, personalized user services.
This article selects the "Call" of the big language track as the product experience object, and analyzes the product experience report from all levels of the product.
2. Product overview
1. Main Information
Product name: call.
Product Type: Children's Reading.
Product introduction: Based on reading, it cultivates the core literacy (excellent personality, good behavior, scientific thinking) and key abilities (reading ability, thinking ability, expression ability, behavior ability) of children aged 3-12 years old, and improves children's comprehensive Quality, lay a good foundation for children's learning, and benefit children for life.
Slogan: Love to read, think diligently, and express.